- Promote the Ugandan tourism sector. Tourism is a socio-economic driver, and supposedly one of the Uganda’s largest Foreign Earner. UBRC will be committed at marketing the Ugandan Tourism sector in United States leveraging the NRM government maintained peace and security throughout the nation and the region at large.
- Develop and Promote Celebrity Influencer Program. Celebrity and digital influencers are playing a very significant role in tourism promotion and marketing. After re-opening its diplomatic relations with the United States, Cuba has done a great job of attracting celebrities with “cost effective” packages which in turn has given Cuba an opportunity for its story to be retold by Americans to the world. http://mrkate.com/2016/05/22/come-to-cuba-with-me/ . UBRC will be committed to find influential Hollywood Celebrities who will not only tour Uganda but also be at the center of creating and distributing Uganda Tourism Promotional series.
- Promote Bilateral Trade Missions. The UBRC will be committed at assisting large and medium-sized companies navigate the Ugandan markets through organized trade missions.
- Re-branding Uganda. The Uganda Business Resource Center will help create more awareness to the American Business Community that the peace and security restored by the National Resistance Movement (NRM) Government is a springboard of business development and the bedrock upon which Americans can safely invest and do business in Uganda. The Uganda Business Resource Center will develop programs specifically for rebranding Uganda and improving country’s image which was damaged by past regimes.
- Assist California businesses in offering Franchise licenses to their Ugandan counterparts.
- Assist Ugandan Businesses to locate California products as well as help buyers to navigate through the complex process of American financing or paying for goods.
- Utilize the renewed AGOA to increase Ugandan products in the American market.
